What is a good percentage for a PPC ads Click-through-Rate?

It’s the most-asked question from PPC managers and clients both: what is a good click-through-rate percentage on PPC ads? Of course, there will always be debate over what is considered good and what should be labeled subpar, but everyone agrees that higher is better. Many factors go into the CTR […]

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Online Reviews-Scam or True 1

It seems that everyone reads online reviews before buying a product, or working with a company. Are online reviews legitimate, or are companies uploading fake reviews to gain favor? How can you tell a legitimate review from a false review? The advice you can learn is great, and can help […]


Social Media Marketing 2014

In today’s day and age, in order for a company to truly succeed in the online world, they must master social media marketing. That’s because social media allows businesses to effectively and efficiently promote themselves directly to their potential customers. When the right methods are employed, this will help websites […]

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BLaST Creative SEO Marketing Tips 1

Search Engine Marketing is being talked about all around the world. Today, I will give you an exact definition of what it refers to, and how it relates to both Web Search and Web Marketing. Search Marketing is also known as Search Engine Marketing (SEM), and as such we will refer to […]


Auditing and Improving Your Website 3

This article will give you sufficient knowledge on how to maintain a site’s quality level that avoids visibility and usability problems. You may ask yourself why site maintenance is relevant to search engine optimization, promotion, and internet marketing – isn’t this the job of the webmaster or site administrator? Remember that the Integrated Approach considers site quality […]