Unless you’ve been living under a rock, then you’re quite aware of the rising social giants Instagram and Snapchat. These photo-sharing apps have managed to successfully differentiate themselves to the consumer by delivering photos and video in attractive formats that don’t exchange market share. Snapchat vs...
Facebook Live debuted about mid-year, and is already ratcheting up interest from business owners. The fact is, if you use it correctly, you can extend your influence on the world’s largest social media network. Given that it’s video, you can clearly see that it will...
There is no doubt that SEO has become crucial for marketing in the Internet age, but it's also a very volatile industry. There was a time when getting search engine hits involved using certain keywords and phrases several times within your web content, but Google's...
In a marketplace where mobile apps are increasingly becoming the next big thing, there’s a new game that’s literally taking over the streets and area businesses. Pokemon Go has caught on like wildfire, and savvy small business (and larger, in fact) owners are taking advantage...
You’ve seen the minimal, graphical representations known as emojis everywhere – even if you don’t send emails or text frequently. Popular as addendums to notes; or sometimes used as messages all by themselves, emojis are now forging a new niche in advertising, where their capacity...
Although it might not seem so at first glance, beauty is one of the more dynamic properties throughout history. From thin to plus-size, you can see different representations of what men and women find desirable in different eras. There was a time when “extra” size...
When a company gets offered $3 billion for a buyout and refuses, then you’d probably better take notice. Facebook offered to purchase the multimedia messaging application several years ago, and the huge number they tendered seems to have undervalued the site today - CNN’s money...
Draft and Revise. Writing is an art of precision. A writer has the ability to shape the world in their writing, to give his or her world shape and dimension. In a broad scale, think one sentence holds up the one before it, and, also...
How do you measure accomplishment at the end of a day of writing? Is it pages, words, or time? Ask yourself that question because it is different for all writers. The prolific writers, the ones we turn to for advice, even for something as small...
Pinterest is an image-dominant website that exploded on the scene just a few years ago. Want to know how effective it is? Well, recent valuations put the online company’s worth at close to $4 billion. The demographics breakdown shows that mostly young women with an...