Draft and Revise.  Writing is an art of precision.  A writer has the ability to shape the world in their writing, to give his or her world shape and dimension.  In a broad scale, think one sentence holds up the one before it, and, also the one that follows it.

On a smaller scale consider that every word in the sentence is responsible for holding up the entire sentence.  One weak word can denigrate the entire thing.

For most writers—suspecting them all, of course, but leaving some room for anomaly—perfection didn’t happen in a single draft.  To realize something to its conclusion takes time.  Weaknesses in the work need to be made strong, the irrelevant should be omitted, or made relevant.

A Writer Learns

A writer learns of his or her weaknesses and drafts the work again.  Of course this could end up in a continuous loop of drafting—some novelists have claimed that they will write one hundred thousand words before they find a stories beginning (this is a lot of work, considering the average novel’s length is only ninety thousand words).  But, considering the microcosm of the word to the sentence, writing is a process.

Mark Twain once said, “The difference in the right word and the almost right word is really a large matter. ‘tis the difference between the lightning bug and the lightning.”  The way to draft is up to you, it’s up to your writing process, and how you work.

Writing’s an individual practice.  However, if you are unsure of how to draft your writing, consider this process as a start.  First, write your initial draft with regard for little perfection.  Find your story.  Even if what you are writing is a school paper, when you write it out, you might find that the most interesting parts, are areas to which you gave little importance.

Once you have found your story, find the shape of it.  Finally, clean it up, polish it, give each word a reason to shine.  If you are frustrated by the time in which it’s taken you to write something, remember that every minute put into perfecting a piece of writing, should only make the writing better, or at least hopefully better.

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If you have a Chiropractic website, beware, your site may not be getting indexed. As I sit here writing this article, I am at a loss for words. I stumbled upon a massive case of SEO sabotage and major plagiarism. I have never seen anything like this. Hundreds of Chiropractic websites developed by two companies, all with the exact same content and most with the same images.

Both companies promise that they will get these websites to page one of the search engines, but kind of hard to do when you’ve created hundreds of mirror sites. When duplicate content is found on numerous websites, the website loses ranking, traffic and the search engines find these website to be less relevant. Your website can even be removed from Google for deceptive practices.

The bottom line, if your website is made up of all republished content, then Google will not rank it. For these poor unsuspecting Chiropractors, these two companies are cannibalizing their traffic, instead of dominating their market, they are having issues ranking. In some cases the pages won’t rank at all and new content can take a long period of time to get crawled and re-indexed.

Duplicate content is not only website suicide for Chiropractic websites, but all websites. Don’t do it! If you need fresh, unique content for your website, please contact us today!

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