There is a famous saying that goes like this “you only have one chance to make a good first impression.” Nothing could be truer when it comes to writing headlines for your blogs, articles, eBooks or any other online content.  Without magnetic headlines, you may not be able to grab the attention of your reader and motivate him/her to continue reading past your headline.

Statistics show us that an average of eight out of ten people searching for information online will first read the headline, and out of these ten only two will be persuaded enough to read the rest of your content. These statistics, clearly answer the question “what is in a headline?” the answer being “power.” So, if you are an online content marketer or a copywriter, developing magnetic headlines is a valuable skill you should possess if you want to create clicktivism.  Below are some tips on how you can write magnetic headlines:

Start with the Headline
While the headline might seem like the most challenging part of writing (at times it is), you should always try to start your writing with the headline first. That is because the headline is the promise you will give to readers, so it must clearly communicate what you intend to deliver to the reader. Of course, before creating the headline you need to have a clear understanding of your subject matter. Once you have identified your subject matter or what the content of your writing will be, go ahead and create a headline. If you write the headline last, you will be looking for the promise within your content, instead of first making the promise and delivering it through your content.

Newsy headlines, grab attention
Newsy headlines are the type that makes announcements such as discovery, new product release, finding, invention and more.  You can use these headlines to introduce new services or products in the market and to make press releases. People are usually captivated by the concept “new” and are, therefore, more likely to read on to discover “what’s new.” Examples of newsy headlines are those that begin with words such as “announcing”, “introducing”, and “at last.”

“How To” headlines are magnetic
One of the most used headlines is “how to”, simply because this is a magnetic headline that is sure to grab and retain the attention of the reader. These types of headings answer the question, “what is in it for me,” which most readers will ask themselves before reading any content. So, if your content answers the question “how to,” consider creating a “how to” headline such as ‘How to Write Magnetic Headlines.”

The benefit headline will get your content read
A benefit headline is like a carrot dangled in front of a rabbit. The reader will immediately identify “what’s in it for them” from your headline. This kind of headline excites the curiosity of readers, and they will want to read on or click the headline for more details. So, when creating a magnetic headline identify a compelling benefit from your content, and serve it up in your article topic. For instance, “Get Your Online Business Noticed Today, With This Amazing SEO Tool.”

When it comes to writing content especially for online marketing, your headline is your lifeline; because a magnetic headline is what will determine whether your content will become a hit or miss.

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How does your business use your social media accounts? If you’re like most businesses, you think about attracting new customers, marketing, and branding through Facebook and Twitter. You want to build relationships with your clients and vendors to build your business, but there’s so much more potential to your social media medium. Customers use social media to report problems with a business. How you respond to those complaints will determine if you keep those customers or lose them.

Although you may have phone or email support, most people don’t want to take the time to track down the information and call during business hours. Submitting information through a contact form is impersonal at best, and customers often do not even expect a response because they have no idea who is going to receive the information. Customers want personalized immediacy to their issues, which can be costly for your business to provide.

Why Do People Turn to Social Media?

When your customer gets upset, they want to be heard. If they’re just looking for an answer to a question, they want it now. No one wants to wait which is indicative of the microwave society in today’s world. Social media is more immediate. Expectations for social media is very different from the expectations of email or phone. In a recent study, most people expect your business to respond in 60 minutes or less when they use social media.

Why You Should Care About Answering Your Customers on Social Media

Customer service through social media lets you personalize your brand and the experience of your customers. Instead of going through a phone menu to try and get to a person who can help, your customer asks a question, then gets an answer. It’s a great method to make customers have control and to provide transparency. Potential customers see the transaction and know that you will answer questions promptly. It also encourages more mentions of your brand online, which increases your presence. Not answering questions and complaints may also provide more publicity, but in a negative light. When you provide customer service through social media, you proactively manage your image. Users who reach out to you through social media are more likely to talk about your company.

With social media, follow-up is quick and easy. You can always send a personal note to the customer, but Facebook and Twitter allow you to demonstrate your commitment to providing excellent customer service. It might be overwhelming at first, and you may make some mistakes. In your industry there may be regulatory issues that you have to work around. But the long-term benefits far outweigh the challenges. When you engage with your customers, they will engage with you. If you don’t respond, they will find a business that will. Don’t lose out by ignoring social media. Reply quickly and keep your customers coming back again and again. Contact Blast Creative if you are interested in our Social Media Marketing Services.

If you are a business owner in any of these genres, financial, photographers, dentists, hotels, restaurants, construction, HVAC, hardware stores, real estate, or any business owner and want more information on Internet Marketing, please contact Blast Creative today!

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