Draft and Revise.  Writing is an art of precision.  A writer has the ability to shape the world in their writing, to give his or her world shape and dimension.  In a broad scale, think one sentence holds up the one before it, and, also the one that follows it.

On a smaller scale consider that every word in the sentence is responsible for holding up the entire sentence.  One weak word can denigrate the entire thing.

For most writers—suspecting them all, of course, but leaving some room for anomaly—perfection didn’t happen in a single draft.  To realize something to its conclusion takes time.  Weaknesses in the work need to be made strong, the irrelevant should be omitted, or made relevant.

A Writer Learns

A writer learns of his or her weaknesses and drafts the work again.  Of course this could end up in a continuous loop of drafting—some novelists have claimed that they will write one hundred thousand words before they find a stories beginning (this is a lot of work, considering the average novel’s length is only ninety thousand words).  But, considering the microcosm of the word to the sentence, writing is a process.

Mark Twain once said, “The difference in the right word and the almost right word is really a large matter. ‘tis the difference between the lightning bug and the lightning.”  The way to draft is up to you, it’s up to your writing process, and how you work.

Writing’s an individual practice.  However, if you are unsure of how to draft your writing, consider this process as a start.  First, write your initial draft with regard for little perfection.  Find your story.  Even if what you are writing is a school paper, when you write it out, you might find that the most interesting parts, are areas to which you gave little importance.

Once you have found your story, find the shape of it.  Finally, clean it up, polish it, give each word a reason to shine.  If you are frustrated by the time in which it’s taken you to write something, remember that every minute put into perfecting a piece of writing, should only make the writing better, or at least hopefully better.

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There is a famous saying that goes like this “you only have one chance to make a good first impression.” Nothing could be truer when it comes to writing headlines for your blogs, articles, eBooks or any other online content.  Without magnetic headlines, you may not be able to grab the attention of your reader and motivate him/her to continue reading past your headline.

Statistics show us that an average of eight out of ten people searching for information online will first read the headline, and out of these ten only two will be persuaded enough to read the rest of your content. These statistics, clearly answer the question “what is in a headline?” the answer being “power.” So, if you are an online content marketer or a copywriter, developing magnetic headlines is a valuable skill you should possess if you want to create clicktivism.  Below are some tips on how you can write magnetic headlines:

Start with the Headline
While the headline might seem like the most challenging part of writing (at times it is), you should always try to start your writing with the headline first. That is because the headline is the promise you will give to readers, so it must clearly communicate what you intend to deliver to the reader. Of course, before creating the headline you need to have a clear understanding of your subject matter. Once you have identified your subject matter or what the content of your writing will be, go ahead and create a headline. If you write the headline last, you will be looking for the promise within your content, instead of first making the promise and delivering it through your content.

Newsy headlines, grab attention
Newsy headlines are the type that makes announcements such as discovery, new product release, finding, invention and more.  You can use these headlines to introduce new services or products in the market and to make press releases. People are usually captivated by the concept “new” and are, therefore, more likely to read on to discover “what’s new.” Examples of newsy headlines are those that begin with words such as “announcing”, “introducing”, and “at last.”

“How To” headlines are magnetic
One of the most used headlines is “how to”, simply because this is a magnetic headline that is sure to grab and retain the attention of the reader. These types of headings answer the question, “what is in it for me,” which most readers will ask themselves before reading any content. So, if your content answers the question “how to,” consider creating a “how to” headline such as ‘How to Write Magnetic Headlines.”

The benefit headline will get your content read
A benefit headline is like a carrot dangled in front of a rabbit. The reader will immediately identify “what’s in it for them” from your headline. This kind of headline excites the curiosity of readers, and they will want to read on or click the headline for more details. So, when creating a magnetic headline identify a compelling benefit from your content, and serve it up in your article topic. For instance, “Get Your Online Business Noticed Today, With This Amazing SEO Tool.”

When it comes to writing content especially for online marketing, your headline is your lifeline; because a magnetic headline is what will determine whether your content will become a hit or miss.

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Almost every writer has been faced with the mind blowing process of “how to create high-quality content, quicker.”  This is especially true for new writers and those that work in the content marketing field where the demand for new and fresh content is constant.  New fresh content is important in social media marketing as it engages the target audience, hence the need to develop this content in a fast manner.

The reality is, coming up with high quality, persuasive content will take some time; however, it does not have to take “all your time” as there are useful tactics you can apply to increase your writing productivity.  Here you will find kickass tactics that you can practice daily to improve your writing speed:

1) What do you believe?
Writing starts from the “inside”; how you feel about a given topic will greatly influence whether you are motivated to write about it or not.  For example, if you have been assigned a writing task about IT, and you find such topics too “technical” and lets face it down right boring, then you will probably write this article at a snail’s pace, and it might not even be high quality. It may just be flat out lousy!  Your subconscious mind has great influence on your writing speed and the quality of article you will deliver, so believe that you can write any given topic brilliantly and you will.

2) Begin with your writing goal
Even before picking a pen or launching MS word or note, you should have a clear goal of what you want your target audience to take away from your article. Your article needs to be killer. Ask yourself, what is the ultimate goal that you are trying to achieve from this piece of writing?  What information or action do you want your readers to absorb?  What do you want your target audience to walk away with from your article?

Once you have a clear goal of what you want your writing to achieve, you can start writing with this in mind.  By beginning with your intended purpose in mind, you will save time and won’t be horrified at the amount of time you are spending on writing.

3) Keep your article short and sweet
There is a common phrase used in the marketing industry, abbreviated as “KISS” (Keep It Simple, Stupid). This concept should also be applied in writing. High-quality content means “high quality”, and not necessarily long. Most writers have the tendency to be “wordy”, but simple, short and sweet content can be quite engaging and even informative. I recommend 450 to 700 words.

This essential concept applies mostly when you are writing online content where the majority of people searching for information usually want it served up in a simple and easy format that is inspiring and persuasive. Remember that most of the online users will want the information they are looking for to be served up quickly.

4) Have an ideas diary
Generating ideas for articles is one of the most time-consuming parts of creating high-quality content. Most experienced writers will tell you that if you have an idea or concept that you want to cover in your piece of writing, words will often come easily and therefore, you will write quickly. 

One of the ways you can generate great ideas quickly is by keeping an ideas diary, that way if an interesting idea snaps into your brain at any time or place, you can record it on your smartphone or simply write it down in your diary.  You can also write ideas you get from reading blogs, newspapers or by simply watching TV, to use later in your writing.

5) Keep a topic list
Coming up with topics for your content can also be quite a challenge and time-consuming task. Come up with a potential topic list before you begin to write, to help you write faster. Ask friends and family to give you a list of questions that they have about what you do and use those for your topics. Simple, but BRILLIANT!

6) Plan
If you want to write high-quality content fast, you really need to plan your writing. When you plan which sub-headings or topic you want to cover, you will limit the time you are likely to spend rearranging paragraphs that are out of place (due to failure to plan).

7) Write First, Edit later
Writing as your edit can waste a lot of time. So, put all your ideas down first, before you start editing to save on time.

8) Set a deadline
Set a deadline of what you want to achieve within a particular time frame.  When you have a time limit, you will work harder and faster to complete your tasks within this set time.

Writing high-quality content quickly is important in today’s fast society; especially in the social media marketing field where there is constant demand for high quality and inspiring content. Use the above tips to create high quality, inspiring content as quickly as possible.

If you are looking for a copywriter, please contact Blast Creative today!

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If you have a Chiropractic website, beware, your site may not be getting indexed. As I sit here writing this article, I am at a loss for words. I stumbled upon a massive case of SEO sabotage and major plagiarism. I have never seen anything like this. Hundreds of Chiropractic websites developed by two companies, all with the exact same content and most with the same images.

Both companies promise that they will get these websites to page one of the search engines, but kind of hard to do when you’ve created hundreds of mirror sites. When duplicate content is found on numerous websites, the website loses ranking, traffic and the search engines find these website to be less relevant. Your website can even be removed from Google for deceptive practices.

The bottom line, if your website is made up of all republished content, then Google will not rank it. For these poor unsuspecting Chiropractors, these two companies are cannibalizing their traffic, instead of dominating their market, they are having issues ranking. In some cases the pages won’t rank at all and new content can take a long period of time to get crawled and re-indexed.

Duplicate content is not only website suicide for Chiropractic websites, but all websites. Don’t do it! If you need fresh, unique content for your website, please contact us today!

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