seo services Archives - Website Design and Marketing

Chiropractic Websites Beware

admin — Sat, 20 Feb 2016 05:34:13 +0000

If you have a Chiropractic website, beware, your site may not be getting indexed. As I sit here writing this article, I am at a loss for words. I stumbled upon a massive case of SEO sabotage and major plagiarism. I have never seen anything like this. Hundreds of Chiropractic websites developed by two companies, all with the exact same content and most with the same images.

Both companies promise that they will get these websites to page one of the search engines, but kind of hard to do when you’ve created hundreds of mirror sites. When duplicate content is found on numerous websites, the website loses ranking, traffic and the search engines find these website to be less relevant. Your website can even be removed from Google for deceptive practices.

The bottom line, if your website is made up of all republished content, then Google will not rank it. For these poor unsuspecting Chiropractors, these two companies are cannibalizing their traffic, instead of dominating their market, they are having issues ranking. In some cases the pages won’t rank at all and new content can take a long period of time to get crawled and re-indexed.

Duplicate content is not only website suicide for Chiropractic websites, but all websites. Don’t do it! If you need fresh, unique content for your website, please contact us today!

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BLaST Creative SEO Marketing Tips

admin — Wed, 10 Jun 2015 05:01:37 +0000

Search Engine Marketing is being talked about all around the world. Today, I will give you an exact definition of what it refers to, and how it relates to both Web Search and Web Marketing.

Search Marketing is also known as Search Engine Marketing (SEM), and as such we will refer to it as SEM.

Search Marketing is a part of business marketing efforts that is aimed at increasing traffic (the number of visitors) to your website from the search engines. Additionally, it addresses conversion (the percent of visitors who become buyers). The first is achieved by increasing search engine visibility, i.e. the position of your site in search engine results for certain keywords that people type in the search box to obtain these results.

For instance, if someone wants to find a landscaper in MT, they will go to a search engine such as Google and type “MT landscaper” in the search box. Google will list, in this case, a bazillion results. If you are a landscaper in MT, offer any related services, your site may be listed among these results. Here, everything depends on how deep you are. If you are on the first or second page of the search results, it’s more likely that such visibility will bring many visitors and customers from Google. If you are the 300th result, it’s unlikely that anyone at all will come to you from Google.

Together with the power and size of your banner / ad network, your affiliations and partnerships, SE visibility comprises a broader concept – Web visibility (aka online visibility).

Generally, there are two main methods of carrying out SEM: 1) Search Engine Optimization (SEO) 2) using pay-per-click and paid inclusion listing models.

Although paid inclusion and pay-per-click advertising methods seem like the fastest methods to search engine marketing, website owners prefer to adopt a more time consuming search engine optimization method to obtain better marketing of their website on search engines.

Organic rankings are results that you get for free. That is, you create Web copy and publish it, then after a certain period of time a search engine robot finds it (either by itself or as a result of your submission).

Finally, the robot reads your content and puts your site into its index. Now your site will be found by this search engine when people query for some words contained within your pages. Obtained this way, your positions in the result list are called your “organic search engine rankings“.

Paid listings are different: pay a search engine and it guarantees the inclusion of your site in the index. Moreover, many search engines offer advanced pay-for-performance programs, such as showing your site / ad in the search results for keywords of your choice. These are the so-called “sponsored” results. Most commonly, you will have to pay a specified rate for each visitor that comes to your site from this search engine that clicks on these ads.

Mastering both methods and their proper combination can provide maximum search engine visibility. Because things keep changing, search engine marketers need to devote a good deal of time staying on top of the SEO industry and its trends.

The aim of SEM is not only to find a proper balance between organic and paid listings, but also to achieve maximum conversion of visitors into loyal customers. Nowadays SEM relies on the statement that it’s not the traffic itself that matters, but how targeted and convertible it is. The way your traffic converts also matters a lot – even more than your site rank on a search engine. You can rank worse than a competitor and yet the percentage of your visitors that turn into buyers can be high enough to actually outperform a competitor several times over.

SEO Services cover a lot of areas like email marketing, directories, and the list goes on and on. If you have questions, post them on the blog, or contact BLaST Creative.

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Auditing and Improving Your Website

admin — Fri, 29 May 2015 05:00:04 +0000

This article will give you sufficient knowledge on how to maintain a site’s quality level that avoids visibility and usability problems.
You may ask yourself why site maintenance is relevant to search engine optimization, promotion, and internet marketing – isn’t this the job of the webmaster or site administrator?

Remember that the Integrated Approach considers site quality maintenance as a secondary yet obligatory addition to your promotion campaigns and traffic analysis. The content of the website is the foundation upon which to build the online business. The higher the quality of this material, the more successful the business will be.

It is strongly recommended that you start your SEO campaign with a site quality assessment, especially in the following situations:

When providing SEO / SEM services and being hired to promote a website already created by somebody else. In this case, you should cooperate (if possible) with the site development and administration team to properly prepare the website for the SEO campaign.
When you have just developed a website of considerable size but cannot afford the time or resources to double-test every page and function.
When a website you’re working with uses a dynamic technology and/or is constantly changed and updated with new materials, products, news, etc.
When the website you’re working with is developed, maintained and managed by a group of people on a regular basis. Even if the team is well coordinated, this usually means that site quality will still yield some gaps.

Site quality assessment means detecting and troubleshooting the two principal factors that ultimately determine site traffic and visitor conversion: site visibility and usability.META and TITLE tags and other elements important for the search engines), it means you’re having visibility problems.
When you’ve removed all errors and breaches that could potentially damage your visibility, pay attention to usability flaws: missing or incorrectly displayed images, broken links (these can frustrate not only spiders but human visitors also), missing JavaScript included or CSS styles. These types of usability problems appear in your site by not displaying or functioning correctly.
Remember your audience is always split into human visitors (the “visible” audience) and search engine spiders (the “invisible” audience). If your site isn’t initially spider-compatible (has broken links, lacks META and TITLE tags and other elements important for the search engines), it means you’re having visibility problems.
Finally, whether you’re a hired hand or running an SEM campaign for your own site, you may want to clean up the technical waste which emerges when a website has been on the Web for a long time or when it lacks proper supervision. This generally means orphaned files which are no longer included or linked to from anywhere and just clutter your hosting space.
For more information on Search Engine Optimization,Internet Marketing or Web Design, please contact BLaST creative today.

SEO Resources

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Honesty, Integrity and Loyalty Do They Exist in 2013?

admin — Thu, 23 Apr 2015 04:32:01 +0000

I’ve been thrown under the bus so many times in my lifetime by business partners, associates and friends that the tread marks have left excruciating scars and I sit here wondering if honesty, integrity and loyalty exists in 2013! I hate not trusting people, but time and time again I get slapped in the face by reality. I recently read an article on Katie Couric’s website:

Want to know how to spot a liar? Here’s how!

From Janine Driver, body language expert and author of “You Can’t Lie to Me.”

Social Media Marketing 2014

admin — Tue, 15 Jul 2014 05:04:01 +0000

In today’s day and age, in order for a company to truly succeed in the online world, they must master social media marketing. That’s because social media allows businesses to effectively and efficiently promote themselves directly to their potential customers. When the right methods are employed, this will help websites gain not only traffic, but the attention it so desperately needs.

When it comes to social media marketing, a company’s goal should be creating content that will not only make readers stop in their track and take notice, but also encourage those same people to share what they just saw and read with their social networks. The hope here is that the company’s message will spread from user to user, until it is widely seen all over the globe. However, this method typically produces better results than a company just sharing the content themselves, because the information is now coming from a third party. In other words, it doesn’t feel like a company is trying to sell you information in order to benefit themselves. Instead, this content is being handed to you from a trusted, impartial individual like yourself. After all, social media marketing is generally a result of word-of-mouth, so this kind of publicity is not being driven from paid media.

So, what types of platforms are included in social media marketing? Well, where do we begin? There are social media sites like Twitter, Facebook, Tumblr, Instagram, Google + and even Linkedin. Basically, these sites allow users to connect with their friends and family around the clock, giving their thoughts and opinions on all sorts of topics. Of course, when someone we personally know is recommending a product, we are more likely to give it a try than when a stranger endorses an item. Besides this, social media websites also give us ways to track a certain area or product we are interested in. For example, on Twitter there is a term called hashtags. Basically, when you click on a hashtag, you are able to see everyone who is discussing this term on the social media site. This gives us the opportunity to gain some insight into what everyone else is thinking when it comes to the product or business. Of course, social media also provides companies with a way to connect directly with their potential consumers. Long gone are the days where marketing was only two dimensional. Now, businesses can talk to their customers, picking up important feedback on what they are doing right and what needs to be tweaked. With social media, companies can also better promote their new services right to the people who are most likely to buy what they are selling.

Today, if a company wants to build a strong and loyal relationship with their customers, it is crucial they develop a strong social media presence. Through these kinds of websites, they have the ability to market who they are and what they are selling better than ever before. It really is the key to success.

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