23 Apr Repurposing Content For The Web by Brenda Segna and Blast Creative
SEO and Online Marketing Companies utilize ghost writers and repurpose content, that is the reality of content used for SEO and marketing purposes on the web. Yes, at Blast creative we repurpose content from our clients. We also encourage our clients to repurpose all of their online content to get the maximum affect or reach for their content. Someone recently challenged me on that, whether it was right or wrong. I wonder if I can convince Oprah to start a support group! “Hello, my name is Brenda Segna and I use ghost writers and repurpose content!”
Content comes in all shapes and sizes and at Blast creative we do use ghost writers for our clients and me (Brenda Segna) I also will use a ghost writer on staff to write for me! We use interns and students and for the most part just have a great time doing what we do! AND it’s common practice in our industry, but after yesterday I was shaken by how we do things and had to really step back and look at our process. I consulted a half dozen professionals in the field and they were stunned that anyone would question such a common practice. Will we change, absolutely NOT but that is why this piece came into fruition, I (Brenda Segna) DO NOT write every single article or piece of content that comes out of my company. I do however utilize my staff, ghost writers to assist with content and refurbishing content.
The bottomline is that our clients hire us to get them to the top of the search engines and we use content as one of the tools to do just that. Content is still king when it comes to SEO and the web! At Blast creative we are going to stay true to our clients and deliver what we promise! So naysayers be damned, but thanks for the material for a great piece!=) Blast creative and Brenda Segna are going to continue to provide quality service to our clients!
This is Brenda Segna writing this piece and I can honestly say that I love what I do. Every day I get to do what I love. I have the privilege of meeting new people all the time. I love learning and the fact that I get to learn about so many different business, genres and venues is incredible to me. I am an entrepreneur who has been successful with my small business and I can’t wait to see what the next year brings! So ghost writers and content repurposers be prepared!=)