12 Oct 5 Tips To Make Your Facebook Cover Photo Count

As a business owner, your Facebook page and other social media presences make up your owned media assets, that which is controlled by your and your business’s brand. It is important to maximize the potential for new and repeat business opportunities by making your Facebook truly reflect what you are all about. This is especially true of the images you select and portray online as representative of your company. Here are 5 tips to consider that can help make your Facebook cover photo count.

Tip #1: Make Your Photo Relevant

Making your Facebook cover photo relevant is an important consideration when choosing what to put on the cover. Your cover photo is a way to communicate who you are and what you are about to those who following you. If you are in the business of making widgets, your cover photo should reflect this. Your mission is to keep the idea of your company first and foremost in the mind of any visitor; maintaining relevancy helps you keep that idea before them as customers seek to interact with you.

Tip #2: Make Your Photo a Call-To-Action (CTA)

Your Facebook cover photo provides you with a way to direct traffic to your website. Simply provide a link in the description that appears when a user clicks on the cover photo and you have created another way to bring additional traffic to your website(s). Changes in Facebook’s cover photo policy gives you the flexibility to add more descriptors and create specific CTAs that can

Tip #3: Link Your Cover Photo to Your Profile Pic

Think for a moment how the cover and profile photos look on your current Facebook page. Are they in any way related and do they provide a consistent look and message to someone viewing your page? Use photos on your Facebook cover that provides consistency in terms of message, look, branding or relate to a campaign you may be promoting for your business. If you owned a chicken farm and your company’s logo were an egg, maybe a cover photo featuring a group of chickens in the yard with information about the business would be a good way to link your company brand with what it is you are selling.

Tip #4: Stay on Message

Keep your cover photos topical and relative to your brand and messaging. If you are running sales and specials reflective of a particular season or featuring a product or service, it is certainly advisable to upload a cover photo that highlights this. However, advertising your Black Friday specials or alerting visitors of a huge 20% off sale loses relevancy when the period for such a special has past. Manage your images carefully and be sure to remove those images that may cause confusion or be otherwise false and misleading relative to what is happening to your business.

Tip #5: Let Your Cover Photo Speak to Your Brand and Image

There are many good examples on Facebook of companies who link the messaging in the Facebook cover photos to their brand. Some of these examples are as simple as placing a logo or other recognizable image of the company somewhere in the cover photo. Be sure that any inclusion of your brand image is an organic one and not something that seems inappropriate or out of place, in context with what is being communicated in the image.

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