07 Aug Reputation Management for Millennials
Reputation has always been important for businesses and other professionals, but it seems to have become especially important in the Internet age. Everything people say or do online is preserved forever in some form, and we are all one tweet or Facebook update away from ruining our reputations. It might be easy for some people to say that this problem can be avoided if we stay off of social media altogether, but that doesn’t really work for millennials. Many of these younger people all but live on the Internet. In some cases, their online reputations say everything about them. When you add that to the fact that many businesses operate mainly online, reputation management becomes even more important.
How to Manage Your Reputation
Since it’s all but impossible to disconnect from the Internet in this day and age, you need to be able to manage your reputation. The easiest way to do this is to watch what you say online. Be careful about how you comment on Facebook posts lest you say something that could be taken the wrong way, and always think twice before you tweet anything. Even a joke that you think is perfectly innocent can be taken the wrong way by some people.
You also need to be careful about how you engage with others online. A lot of people are still under the impression that the Internet is totally anonymous, that we are still living in a time when all others see online when we post anything is a vague screen name. That kind of anonymity gives people the idea that there are no consequences to saying anything online, yet most of us have Facebook profiles that tell people our real names, what we look like, and what we do for a living. It’s hardly anonymous anymore, yet people will still lose their temper and say something terrible that could come back to haunt them. Trolls will try to annoy you into doing this, but you need to rise above it.
Watching what you say is only a part of managing your reputation online, especially if you run a small business. You also need to keep an eye on what people are saying about you and your company. Online reviews on sites such as Yelp and Google are great ways to boost your reputation, but a bad review can also really hurt your business. Everyone has the right to say what they want, and they can certainly give you a bad review. However, that also means that you can say what you want. If you find a bad review online, feel free to speak up and defend yourself. You should do so respectfully and in a way that acknowledges that someone was unhappy with your service, but do what you can to make amends and let any readers of that review know that you are working to improve your business. At the same time, don’t be afraid to thank those who write good reviews. It shows that you are engaging with your customers and that you value their business.