Social Media is Changing Beauty Standards - Website Design and Marketing
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Social Media is Changing Beauty Standards

Social Media is Changing Beauty Standards

05 Jul Social Media is Changing Beauty Standards

Although it might not seem so at first glance, beauty is one of the more dynamic properties throughout history. From thin to plus-size, you can see different representations of what men and women find desirable in different eras. There was a time when “extra” size was especially attractive, because it suggested wealth and prosperity, for example. Today, in a time when social media and the ubiquity of internet access has made multiple forms of beauty very apparent, the people are responding positively to many of the unique results that are emerging.

Hashtag HonorCurves

Let’s face it: up until the last few years, during which social media has exploded as a primary means of business-to-consumer and consumer-to-consumer communications, you were inundated with images of super-skinny models as the overriding standard of beauty. Although both men and women have to deal with looking at models, and then looking at their own body and feeling subpar; most would agree that this is an issue that especially affects women.

Facebook user Sara Sofia Almeida grew tired of always having to compare her body to the popular mass media images. Using the hashtag #honorcurves#, she sought to have all the people out there appreciate their bodies and realize all the amazing things it can do – swim, run, hug people, love, laugh, and enjoy life. Basically, her body positivity contribution was that you should manage your perception of yourself, and don’t let the media define you. Her post received thousands of likes and dozens of comments; the hashtag itself was created by a young lady name Honorine, and has been used nearly 300,000 times to date.

Hashtag BigFinesBreakTheInternet

Yet another movement that celebrates larger women; the Big Fines Break the Internet hashtag was started to help women feel more positive about their bodies; particularly to help combat the results of studies showing that 54% of women between 18-40 feel dissatisfaction with their bodies. The 2014 survey done by Glamour showed that body negativity was actually growing worse, since back in 1984, a similar poll showed that just 42% of women in this age-range felt unhappy. The cause? Big magazines and social media – which proliferate the message that one kind of body is attractive. #BigFinesBreakTheInternet# is seeking to help change that perception.

Dove Gets Into It

Soap and body care company Dove jumped into the body positivity fray and launched a campaign that may be the largest yet. The #ChooseBeautiful# hashtag caught on like wildfire, when it was revealed in a study that 96% of women don’t choose the word “beautiful” to describe their bodies. This social media campaign has springboarded off the success of the Choose Beautiful hashtag to launch the Speak Beautiful variant, which encourages women to talk positively about their bodies with each other, to help realize their gains in self-esteem and self-perception.

A Celebration of Culture and Modesty

Melanie Elturk is Muslim, and despite that religions staunchly conservative appearance requirements for women, she’s taken to social media to show that girls can be attractive even in conservative garb. Her Haute Hijab movement is big on Instagram, where she showcases herself and other Muslim women wearing fashionable headscarves and other accouterments.

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