31 May Youtube 101
When you think of social media, the uber-site Facebook is probably the first thing that comes to mind, given the billions of profiles on that platform. However, with an Alexa rank of 2, Youtube is actually ranked higher than that eponymous network. With this knowledge alone, it’s pretty much a certainty that you should be doing everything you can to create a presence on the ‘Tube for your brand; and it all starts with creating a YouTube channel and making your first video.
Youtube: A Method to the Madness
You might wonder – how the heck can I get any videos I make seen by many people? This is a good question; after all, there are hundreds of millions of videos on there, and you’d need to find a way to distinguish yourself from the chaff. So – where do you start?
First of all, YouTube has a subscriber system; this is the key to views. When someone watches a video that you’ve made, there’s a good chance that they’ll subscribe to it. Of course, the better the video, then the greater the likelihood that people who watch it subscribe. But this isn’t the only factor; after all, you may watch 20 videos a day on YouTube – you certainly aren’t going to subscribe to every single one of them, right?
Keywords matter, too. Each of your videos should incorporate a choice word or two that describes your product into the title and in the description box. That way, your video will also show up with a batch of videos with similar content, thereby increasing your view rate.
3 Must-Dos for Building a YouTube Family
This realization leads you to the next thing: you must continually put out good videos. People are even more likely to subscribe to your channel if you consistently put out good content, which then means that videos from your channel will show up on their personal YouTube landing page every time they navigate to the website. So, in sum:
- Make videos that you would want to watch (which means that pure promotion is out. How many people do you know who skip the show to watch the commercials? Exactly).
- Remind people to subscribe if they like your video – this is the call-to-action, and it’s as important for videos as it is for copy.
- Devise a schedule for making videos regularly, so that you increase the rate at which people subscribe, as well as the total amount of money you make from people clicking on the small banner advertisement that show up at the bottom of each video, and at the far right hand side of the page.
As for what kind of videos to make? You’ve got a lot of leeway here, but that doesn’t mean some aren’t generally better than others. Comedy, for example, draws in viewers like honey does flies. Although most businesses can incorporate comedy into their pitch, this isn’t always easy to do consistently, and sometimes, the actual business message can get lost in the laughter.
A tried-and-true method of drawing in viewers is making how-to videos. People are ALWAYS looking for help in that respect; for example, if you’re an air conditioner repair company, you can release a video showing people how to check for problems with their home comfort system, to determine if they need an inspection. For stuff like this, it’s better to target locally, by using geo-targeted keywords such as “air conditioner repair New York.”
The takeaway? Add YouTube to your slate of social networks. If a picture’s worth a thousand words, then imagine how much a video’s worth.
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