28 Oct Why using Snapchat is The New, Smart Way to Boost Your Business
You’ve certainly heard of Snapchat by now, particularly given that the CEO turned down a $3 billion purchase offer from Facebook a few years back. The fledgling social media platform is now worth upwards of $20 billion, according to Forbes and Fortune – and that figure is only growing.
So, how is taking video with a short lifetime beneficial to helping you boost your business? It is precisely the fleeting nature of the interaction that makes it attractive to companies. The following are just a few of the tried-and-true methods for making this social media workhorse one of your platforms of choice.
Do a Video FAQ Using Snapchat
One thing that will never change about business is that your consumers will always have questions. It’s the reason most websites have a FAQ section; instead of hoping they navigate to that part of the site, do a Snapchat video and displaying the kind of dedication to customer issues that keeps them coming back. You can also use this feature to send out coupon information and promo codes.
Your Customers are a Part of Your Company
All this means is that you can use Snapchat to increase engagement by being inclusive. For example, GrubHub used Snapchat to include their users in a campaign that involved promotions and giveaways; they experienced a whopping 20% increase in new users after their exclusive Snapchat campaign. If you always remember to employ the platform to engage your followers and provide them with valuable information, then there’s little reason why a campaign like this can’t work for you, too.
Additionally, being inclusive also means showing them how your company works and what’s going on behind the scenes. For example, if you sell the kinds of products that are amenable to conventions – take “Snaps” while there of interesting things and send them to your followers; studies show that this keeps them engaged.
Touch on Social Issues
Although this one can be a bit dicey if not done correctly, it represents a tremendous opportunity to connect with your audience. First off, you should use Analytics to identify your demographic; then, you can better tailor your snaps to represent social issues that concern them. Dove soap did this by jumping on the body image bandwagon to resonate with young women. Soap doesn’t have much to do with body image per se; but their core group of buyers is certainly concerned with this issue – so it works out very well for both parties.
Just think of Snapchat as the most modern distillation of the essence of communication – conveying a story or message. What better way to do that than with images; and better yet, video that captivates and holds the attention of your audience? As a business, you can hardly ask for much more than that.
Contact Blast Creative for all of your Social Media Marketing needs!