19 Dec Here’s How You Should Actually Use Hashtags
#blastcreative, what’s all about? If you’ve spent any amount of time on social media, you probably know what a hashtag is. Sadly, you may not know how to use one properly. Just about everyone has seen a tweet or Facebook status update in which #every other #word has a #hashtag attached to it. You might have also noticed hashtags on very long phrases (#kindoflikewhatisbeingwrittenhere). While hashtags do make it easier for others to find your content or to get a certain topic trending, they only really work if they are used properly. Here are a few tips for doing exactly that.
Keep It Simple
First of all, hashtags should never go on long phrases or anything that is too unique. Yes, some writers are good at using this exactly strategy for comedic effect, but they aren’t trying to start a conversation across social media. If you want to grab everyone’s attention with a hashtag, put it on a short phrase that can be easily repeated, preferably one that is a single word. Keep in mind that putting a space in a hashtagged phrase will only result in the first word being tagged, so any phrase you want to get trending should be easy to read without any spacing.
Do Not Hashtag Every Word on Your Post
Putting a hashtag on every word on a tweet or a post not only looks unprofessional, but it will fail to get anybody’s attention. You are essentially trying to start a conversation about every individual word you write. That makes your post read more like spam than anything that is supposed to advertise your services or start a trending topic.
Look for Trending Hashtags
If you’re using hashtags and social media for marketing purposes, it always helps to search Facebook or Twitter for trending topics. By borrowing certain hashtags, you can generate traffic to your website or social media accounts. Just make sure you know what a hashtag really means before you use it. You don’t want to borrow a hashtag that turns out to have nothing to do with what you want to talk about or sell. Using an unrelated hashtag looks desperate at best and offensive at worst. Always know what a conversation is about before you jump in.