The social media website Twitter has recently starting taking new measures to manage the growing problem of cyber-bullying and harassment on their site. A user may now be dealt a digital “timeout” if they are found to use language or behavior that is deemed worthy...
A social media influencer is anybody who has established credibility on social media. These kinds of people have large audiences, so targeting them will almost always help you grow your own online audience. On the surface, that sounds like a simple plan. All you need...
Reputation has always been important for businesses and other professionals, but it seems to have become especially important in the Internet age. Everything people say or do online is preserved forever in some form, and we are all one tweet or Facebook update away from...
By now, you have likely heard of Twitter and have possibly even used it before. It is a very popular social media platform where users can post status updates using 140 characters or less. Even if you are familiar with Twitter, you may not have...
There’s a subterranean layer to Instagram. Young people share via real Instagram accounts, called rinsta, and also fake accounts, called finsta. Why Fake Accounts on Instagram? A fake account lets these users post videos and photos that they don’t feel comfortable posting on their real accounts....
In response to Periscope and Facebook Live, YouTube now lets you livestream from your mobile device. Just push a button on your YouTube app and start connecting with your followers. YouTube has been livestreaming major events since 2011. It offered viewers a look at the Royal...
Facebook has recently made an upgrade to its Business Page by adding the capability to post job openings on the News Feed. This is a competitive move that might edge into the growth of job sites such as LinkedIn, Monster and InDeed. Businesses in Canada and...
LinkedIn is one of the most effective ways to connect online. Whether you are a job hunter, employer, salesperson or businessperson, you can find people who have your interests and answers to your questions. But how do you make the connection? What do you say? You’re...
There is a subtle shift underway in the world of influencer marketing, which involves companies moving away from aligning with people considered to be major influencers on social media, and moving toward those seen as much less popular, in terms of their followings and the...
You share what you’re doing on a day-to-day basis with friends on Facebook. So why not include what happens at work? One good reason is you could get fired. Companies don’t want to place their reputations at the mercy of unthinking posts. On the internet, word...