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Social Media Training

You share what you’re doing on a day-to-day basis with friends on Facebook. So why not include what happens at work? One good reason is you could get fired. Companies don’t want to place their reputations at the mercy of unthinking posts. On the internet, word...

Eight billion photos a day, from 100 million users! That’s how many get shared with the Shapchat app every single day around the world. Smart business owners want to tap into this huge social media platform. Here is a look at what Snapchat is, who uses...

In the past, marketers did their best to present products and services in an effective way and then hoped for a positive outcome. They often developed their marketing campaigns based on data that was not always fresh or targeted. Plus, after the campaign rolled out,...

Snapchat plans to snag San Francisco-based Vurb, a search and recommendation app, for more than $110 million.  Vurb is an app that was launched in 2011 for iPhones and later expanded to Android and Amazon devices.  Its core purpose makes convenience a priority by showing the user what's going on...

Unless you’ve been living under a rock, then you’re quite aware of the rising social giants Instagram and Snapchat. These photo-sharing apps have managed to successfully differentiate themselves to the consumer by delivering photos and video in attractive formats that don’t exchange market share. Snapchat vs...

You’ve seen the minimal, graphical representations known as emojis everywhere – even if you don’t send emails or text frequently. Popular as addendums to notes; or sometimes used as messages all by themselves, emojis are now forging a new niche in advertising, where their capacity...

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